The Wimberleys' Magnets

Ted Drewes Frozen Custard

Ted Drewes' frozen custard is a signature St Louis treat, having been served since the 1930s at numerous locations around the city, two of which are still open. The present-day flagship store is the one on Chippewa Street (formerly Route 66), which even on cold winter days attracts quite a crowd at its walk-up window.

The shop is known especially for its concretes, that is, custard and a topping blended together so thick that the cup can be turned upside down without the concoction or spoon falling out. In fact, if you order a concrete, it will be served to you upside down. I don't know if the Ted Drewes folks intended for their souvenir magnets to be displayed upside down or not, but it seems fitting to do so.

It has been a long time since I had Ted Drewes' custard to know how it rates versus Culver's or any of the other Wisconsin-based custards...and there are a lot of them. Milwaukee is supposedly to frozen custard what New York is to pizza or Memphis is to barbecue. So when I travel to St Louis again, I'm eager to try Ted's. Though I think Chocolate Shoppe Ice Cream blows all the custards out of the water.

last updated 2011.11.02 :: return home